Hallyu star Lee Min-Ho as its new face Anchor Beer & Lee Min Ho: Let the Fun Begin
Anchor Beer Cambodia has partnered with Hallyu star Lee Min-Ho. This is to highlight the beer’s versatility for any occasion.
Lee was selected to be the new Anchor Beer ambassador due to his influence among youth worldwide, especially in Cambodia, the statement read. It added that Lee’s personality best fit the brand values which are about being fun, young and energetic. This is not the first time the brand has tried to ride the Korean wave. In 2012, the company engaged renowned Korean celebrity Rain as its ambassador.
It also marks the fifth film conceptualised by Alchemy since it won the account in 2010. In addition to creative duties, the agency also handled digital, social and PR duties for the campaign, which runs on TV, print, out-of-home and social.
Since its posting on Facebook last week, the spot has garnered over 62,000 views, 1,900 reactions and 743 shares. It features Lee wandering through a cruise ship where all people and objectives are still. However, when Lee opens a bottle of Anchor Beer, the cruise ship comes to life as partying ensues.
“The K-Wave obviously works very well for Anchor. So after Rain, we looked for the biggest Korean star, and they don’t get any bigger than Lee Min-Ho,” Alvin Wong, Alchemy CEO, added
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